Logo Design and Branding Style Guide for The Body Concept

Logo design and branding style for Rachael at skincare and lifestyle brand The Body Concept.

Rachael wanted a classic-contemporary style that was easy to reproduce on a wide range of items, so I went for a crisp, elegant monogram.
The Body Concept is all about 5 minute beauty – making every woman feel like a VIP, no matter how time-poor she is. When designing the logo, I took my inspiration from the hands of a clock – the distance covered by the hands in 5 minutes. The end result is a unique, memorable brand with a great backstory.

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