Logo design and branding style guide for The Body Concept in Adelaide South Australia

Logo Design and Branding Style Guide for The Body Concept

Logo design and branding style for Rachael at skincare and lifestyle brand The Body Concept.

Rachael wanted a classic-contemporary style that was easy to reproduce on a wide range of items, so I went for a crisp, elegant monogram.
The Body Concept is all about 5 minute beauty – making every woman feel like a VIP, no matter how time-poor she is. When designing the logo, I took my inspiration from the hands of a clock – the distance covered by the hands in 5 minutes. The end result is a unique, memorable brand with a great backstory.

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