Logo Design for Susanna Philbey

Susanna privides professional life directions and retirement planning for women, and she lives and works in the kind of seaside country town many dream of retiring to.

She was very keen to use a beach theme in her branding. I have combined this with the idea of retirement and life planning by using an image of a cockleshell, and turning it on its side to represent a butterfly – flying free.

The combination of a clean, upper case sans-serif typeface, and a hand drawn script font reflects both Susanna’s professionalism and the bespoke, personal nature of the service she provides.