Spectrum Writing logo

The Brief:
To create a logo for a business running writing groups for people with autism.

The Design:
I wanted this design to include all the colours of the spectrum, without being too overwhelming, and the clients were keen to include a pen as a reflection of their work with writers. I brought these two elements together within a circle to create a versatile logo mark which appears simpler than it is. Careful selection of a typeface which is highly legible but still full of character has set the stage for a distinctive corporate style.