Logo design for Adelaide Hills Rustic Baking

The Brief:
To create branding that spoke of the handmade, country-style products made by Adelaide Hills Rustic Baking. The logo needed to look really special, but be easy to reproduce on a shoestring budget.

The Design:
I have designed a distinctive logomark that can be easily turned into a stencil for applying to market stall signage, or printed at home in black and white without losing any of its appeal or recognition.

For full colour applications, I have utilised a palette that is rustic but still has that pop of unique colour which is so essential for great branding. By incorporating a textural cream linen background into digital graphics, and using linen textured paper for printed collateral, the country artisanal theme has been given a fresh, modern twist.