The Power of Typography – 4 Tips For Shaping the Identity of Your Business

The Power of Typography – 4 Tips For Shaping the Identity of Your Business

The Power of Typography – 4 Tips For Shaping the Identity of Your Business

The power of type

Welcome to the captivating world of design, where every visual element plays a pivotal role in shaping your brand’s identity. Today, we’re delving into the captivating realm of typography and its profound impact on your branding journey. Choosing the right fonts is more than just aesthetics – it’s about expressing your brand’s personality, connecting with your audience, and leaving an indelible mark. So, let’s embark on this typographic adventure together!

1. The Essence of Typography in Branding

Typography, the art of arranging type, is an art form that goes beyond mere letters and words. It’s a language in itself, speaking volumes about your brand’s tone, style, and values. Just like the right words can leave a lasting impression, the perfect font has the power to evoke emotions, build trust, and establish a distinctive identity for your business. From bold and modern to elegant and timeless, typography is a creative tool that gives your brand its own voice.

2. Creating Cohesive Branding through Typeface Selection

Consistency is key when it comes to branding, and typography plays a crucial role in creating a unified visual experience. Imagine a world where every brand used the same font – chaos! By thoughtfully selecting a primary and complementary typeface, you create a harmonious brand palette that speaks in one voice across all touchpoints. We take pride in meticulously curating typography that aligns seamlessly with your brand’s essence, ensuring every communication reinforces your unique identity.

3. Evoking Emotions with Typeface Personalities

Typography is an art of expression, where each font carries its own personality. Serif or sans-serif, script or display – each style exudes a distinct vibe which is why we feel it is so important to understand the nuances of typography psychology and how different typefaces evoke emotions. Whether you seek authority, warmth, elegance, or playfulness, we’ll guide you to the perfect font that resonates with your target audience and strengthens your brand message.

4. Readability and User Experience

In the digital age, where attention spans are fleeting, readability is paramount. Clear, legible typography ensures that your message is effortlessly conveyed to your audience, be it on your website, marketing materials, or social media graphics. It’s not just about aesthetics; it’s about providing a seamless user experience that keeps your audience engaged and immersed in your brand story.


Typography is more than just picking pretty fonts; it’s about strategically crafting an immersive brand experience. At Powdermonkey Design, we’re passionate about the art of typography and its profound impact on your branding journey. From choosing the perfect typeface to creating a cohesive visual language, our design wizards are here to bring your brand’s story to life, letter by letter. Join us in unlocking the magic of typography and watch your brand soar to new heights!

Ready to embark on your typographic adventure? Contact us today, and let’s craft a brand identity that speaks volumes in every letter.

Let us be your guide in the world of design.

The Psychology of Colour

The Psychology of Colour

The Psychology of Colour

Web design Adelaide HIlls

Ahoy, small business owners! Are you ready to embark on a transformative branding journey?

At PowderMonkey Design, we have years of experince creating captivating visual experiences that elevate brands to new heights.

Today, we’ll uncover the magic of colors in design, guiding you through a world where hues breathe life into your brand identity and logo. Set sail and discover how the psychology of colors can help your business leave a lasting impression on your audience.

Ignite Passion with Captivating Red:
Picture a vibrant red rose in full bloom. This passionate hue has the power to evoke strong emotions and ignite excitement. When strategically integrated into your branding or logo design, red captures attention and communicates your brand’s energy, passion, and power. It’s a color that speaks volumes, leaving a lasting impression on your audience.

Embrace Intrigue with Enigmatic Magenta:
Imagine a captivating sunset painting the sky with hues of magenta. This mysterious color adds a touch of intrigue to your brand. Magenta blends the energy of red with a hint of spirituality, inviting your audience to embark on a journey of discovery. Incorporating magenta into your branding or logo design creates a sense of fascination and sets your business apart from the competition.

Establish Trust with Serene Blue:
Consider the calm serenity of a tranquil ocean. Blue symbolizes reliability, trust, and stability. By integrating shades of blue into your branding or logo design, you establish a sense of trustworthiness and instill confidence in your audience. Blue acts as a guiding force, providing a tranquil backdrop that reinforces your business’s credibility.

Infuse Vibrancy with Zesty Chartreuse:
Think of the invigorating zest of a burst of citrus fruit. Chartreuse, a lively green hue, injects vibrancy, optimism, and youthful energy into your brand. By incorporating chartreuse into your branding or logo design, you infuse your business with a fresh and vibrant appeal. It sparks curiosity, making your brand memorable and engaging for your target audience.

Radiate Warmth with Sunset Orange:
Imagine the warm embrace of a radiant sunset. Sunset orange embodies warmth, friendliness, and a touch of adventure. By incorporating this inviting hue into your branding or logo design, you create a welcoming atmosphere that resonates with your audience. Sunset orange conveys enthusiasm and leaves a positive impression, fostering connections with your customers.

Unleash Creativity with Regal Violet:
Embrace your business’s creative spirit with the regal charm of violet. This majestic hue sparks imagination and evokes a sense of luxury. By integrating violet into your branding or logo design, you communicate your brand’s sophistication and artistic flair. Violet sets your business apart as a beacon of creativity, captivating your audience and leaving a lasting imprint.

As you navigate the vast sea of branding and logo design, remember that colors hold immense power to shape perceptions and emotions. By partnering with PowderMonkey Design, we’ll collaborate to discover the perfect color palette that aligns with your brand’s personality and values. From the passionate red to the trustworthy blue, each hue plays a crucial role in telling your brand’s story and captivating your target audience.

Smooth sailing on your branding adventures!

#branding #creativeforthepeople #blog #colorpsychology #logodesign #smallbusinessowners #marketing #brandidentity #powdermonkeydesign #graphicdesign

5 Ways To Get the Most Out of the Design Process

5 Ways To Get the Most Out of the Design Process

5 Ways To Get the Most Out of the Design Process

A good working relationship with your graphic designer can improve your return on investment

Because getting stuff designed for you should be fun!

There comes a moment in the small business journey when you are ready to stop DIY-ing and hand your design work over to a professional. Maybe it’s just because I love graphic design a little bit too much, but I think the process of working with a designer should be exciting, fun and free of stress.

So to help out with this I have made this sweet little list and free downloadable worksheet to help you get the most out of the graphic (or web) design process.


1. Choose a good designer

But how? A great place to start is to ask your network. This tried and true method gives you the extra advantage of a bit of insight into how reliable a designer is and what they are like to work with. Because having a gorgeous design is useless if none of the deliverables are ever completed.

Choosing a local graphic designer is also a great way to go if you are feeling a bit lost. A bit of common ground can go a long way to sparking a great working relationship. Plus local knowledge is always useful when it comes to small business. And although graphic designers and web designers can easily work remotely, there’s nothing like the face-to-face catch up! Personally I love getting out and meeting up with my local clients in Adelaide and the Hills area.

Graphic design is a collaborative process, so finding a designer you can build a good working relationship with is a fantastic way to get the very best out of the experience.


2. Ask the right questions – both of them and yourself

Establishing good communication is the cornerstone of any great project, and graphic design is no different.

When we hire a professional to do something for us, it’s really easy to fall into the trap of expecting an amazing result, with little or no effort. It’s only natural! But great design comes from great collaborations between graphic designer and client. Because, sure, your designer is an expert on visual communication, websites and design theory. But you are the leading expert on your business.

So what are the right questions? Well, they can vary depending on the job, and a good designer will help guide you through the briefing process. But before you even meet with your designer it can be helpful to ask yourself some basic questions.

Firstly, ‘why am I doing this?’ Or put another way, ‘what is the purpose of this project?’ Having a clear idea of what you want a design project to achieve for you will provide focus and allow you to measure its success.

Another really great thing to ask yourself is ‘who am I doing this for?’ Knowing who your marketing materials are aimed at can help your graphic designer to make informed design decisions that improve the overall success of your project.

Do you find the whole idea of briefing a designer just too much? I have created a free, downloadable Design Brief Worksheet to help you know what questions to ask yourself and your designer throughout the course of a project.


3. Establish the scope of the work

Do this right from the start – before any work is done. This will save so much heartache on both sides. And when both sides are happy, amazing working relationships are born!

Request a detailed estimate from your designer upfront, and make sure it includes a list of the deliverables you will receive at the end of the project. That way if something you need or expect is missing, you can follow it up. If the project is time sensitive, or ongoing with certain milestones, you can ask to have these included in your estimate too.

For long-term or high-value projects, a contract might be appropriate, and your designer should be able to provide this if needed.

My hot tip for clients here is to make sure that you sign off unambiguously on any estimates, contracts or agreements on the scope of work. Complete the sign off form if there is one, or reply to emails with language that makes it clear you approve of the agreement (I mean – don’t just write ‘thanks’!) Oh – and if signing off via email, make sure you have hit ‘reply’ to the email containing the version of the agreement you wish to approve.

A bit of care here keeps you in control of the project, and makes the design process a much more relaxed, fun experience. Just the way it should be!


4. Ask them to explain anything you don’t understand

Yep, we designers do talk a bit of jargon sometimes. I admit it. I like to think that because I specialise in graphic design for small business that I am a bit less jargony… but no one is perfect all the time…

Definitely ask your designer to explain anything you don’t understand, be it some jargon on the estimate or why the lead time is what it is. Keeping the lines of communication open means you understand your project better, but it also means nothing falls through the gaps.

This is really important when it comes to design decisions. At the proofing stage, it is absolutely acceptable to ask your designer to explain any aspects of their design that you don’t understand or that aren’t sitting right with you. A professional graphic designer will be able to provide a rationale for each of the decisions they have made during the design process. There’s a chance that what looks odd to you might be engineered to appeal to your target market, or may be a response to the technical limitations of print or web. It never hurts to find out.

If you’re looking to take your design critiquing game next level, check out this amazing article about the 30-60-90 Framework by Kayla J Heffernan.


5. Proof read carefully

As the client, checking the final proof is your responsibility. No matter how thorough a designer is, they can’t know whether things like the phone numbers, email addresses and other data included in your work are correct. So please check carefully.

It is also notoriously difficult to proof your own work. The human brain is very good at correcting errors as it processes information. So the more eyes on your design project before it is published, the better. It is one of the key elements of the client-designer collaboration.

And just like point number 3 – an unambiguous sign-off is a life-saver.


By remembering these 5 easy steps, you will be sourcing, briefing and collaborating with graphic designers like a pro! And having fun doing it.

#graphicdesign #webdesign #smallbusiness #microbusiness #startup #businessstartups #entrepreneur #adelaidesmallbusiness #madeinsouthaustralia #familyrunbusiness #creativeforthepeople #powdermonkeydesign

Your Ultimate Website Checklist

Your Ultimate Website Checklist

Your Ultimate Website Checklist

Everything you need to do or delegate to get your new website up and running

There is absolutely no doubt about it anymore – if you’re running a business it needs an online presence.

In Australia, Internet use is pretty much ubiquitous. Consumers use the web not only to find products and services, but also to research, compare, and ultimately make decisions about who they will buy from. And with COVID-19 forcing everyone indoors, we will be living more and more in the digital space.

So you need to be seen in this digital landscape. But the process of generating this online presence can seem slightly mysterious. The myriad of different options can be confusing. And the whole thing can easily get shelved in the day-to-day of running a small business.

However, with the pandemic slowing many businesses to a standstill, there has never been a better time to work on you business, rather than in it. Creating and perfecting your online presence is an ideal way to tackle the downturn.

To help cut through all this noise, I have put together a checklist that covers everything you need to consider, plan and do to get your business online and in front of the masses. Use it together with my downloadable Ultimate Website Planner to create your own tailored online strategy.

1. The first step is to strategise.

Define your goals, and everything else will flow from there. Work out exactly what you need your online presence to achieve – now and going forward. Completing a formal marketing strategy is a great way to drill down into this, and there are a bunch of great templates available online that make it really easy.

2. Do you need a site? Or can it wait?

In a perfect world, every small business would have its own website. But when you’re starting out, the budget is often tight and there are a million potential demands on your cashflow. A great way to tackle this problem is to plan a staged approach to online – starting with free options like Facebook and Google My Business. Depending on what you need your web presence to achieve, these platforms can be fantastic ways to show your face online whilst planning and budgeting for a dedicated site of your own.

3. Buy a domain name.

Purchase your domain name early – they are cheap to buy and getting the right one is important. A good domain name should be short, relevant, easy to spell and also to type. Consider adding keywords or your location to help you get found in search results. Decide which top level domain is best for you – .com, – or something completely different. Buying a domain name well before you plan to build a website is a perfectly legitimate strategy. Not only does this ensure you snag the perfect name, but it prevents others from snapping it up in the meantime.

4. Planning – ask yourself some questions.

So you already know what you want your site to do. But assessing things like your budget and how much time you are able to allocate will help you decide on the best solution for creating the site. Also – taking the time to think about the details now will mean you have all the answers when it comes to briefing a professional designer or developer.

Plan not just for the short term, but consider how your site might evolve over time. Websites are easily adaptable, and you can use this flexibility to grow your site with an expanding business, or to deal with short term cash flow by having your site built in stages. Download my nifty Ultimate Website Planner to help you really nail the planning phase of your site.

5. Consider branding.

Ideally, your identity should be in place before you design your site. If you don’t have the budget for a professional rebrand or logo design, carefully consider colours, typefaces and other graphic elements. Cross reference with any existing marketing material you have (like your business card) to make sure they are looking consistent. Check out my 4 rules for small business branding – there’s some great tips in there for branding on a budget.

6. Get hosting sorted.

There are plenty of options out there – research and find the one that suits your budget and needs. Many DIY website builders offer hosting as part of their fees, and some web designers (including Powdermonkey Design) also offer design packages that include hosting.

7. Content creation.

What does you website need to say? How does this content need to be divided up into sections or pages? What images need to go on the site? Either create this content yourself or consider hiring a professional copywriter or photographer to do it.

If you choose to DIY though, find yourself a trusty editor. Make sure you get a second pair of eyes on your copy to check for spelling or grammatical errors, which are notoriously hard to spot in your own work. If you are using your own photos, be brutally honest with yourself – are they well lit, well composed and of good resolution? If the answer is ‘no’, it might be worth hiring a web designer who is also skilled at photo re-touching to give your images a bit of a lift (hint: I know someone!) Another great option is purchasing stock images, or downloading free ones from Pixabay or Unsplash.

Obviously, knocking off someone else’s images and copy from elsewhere on the ‘net is a big no-no!

8. Design & build.

DIY or hiring a professional? Web designer or web developer? When opting to DIY, consider the time involved as well as any ongoing fees. Another thing to think about is the possibility of a total rebuild if you later decide to hand over to a professional, and how this will work. For example, if you choose to create your own website with WordPress it’s easy to hand it over to a professional designer when the time comes. But when using DIY package builders such as Wix this can be trickier.

Also – If you get your site professionally designed but plan to add content yourself, consider the platform your designer is using. Can they provide a solution that allows for simple edits, and do they provide any training or support you might need?

9. What else do I need?

Last but not least, it’s time to think about the little extras that go along with a website, such as an SSL certificate, security, email accounts, updates and backups. Will your web designer be sorting these out for you, or do you need to organise them yourself?

Taking the time to check all the boxes when it comes to website planning can help you to decide on the best solution for creating your site. But it can also help keep costs down when paying a professional to design your site, or to save time and heartache if you opt to build it in-house. Either way, you will have a web presence that is optimised for when you are now, and where you plan to be in the future.


#workingon #webdesign #hosting #domainname #smallbusiness #onlinebusiness #entrepreneur #microbusinesslegends #creativeforthepeople #powdermonkeydesign

What’s the difference between raster and vector?

What’s the difference between raster and vector?

What’s the difference between raster and vector?

Ever had a printer or another supplier ask you to supply a ‘raster’ or ‘vector’ file? It might sound like jargon, but knowing the difference between the two can have a huge effect on the quality of your finished job.

Knowing the difference between raster and vector can make a difference to the quality of your finished design job.

#designtrivia #designnerd #nerdalert #ilovedesign #jargon #graphicdesign #raster #vector #rasterorvector #thinkresolution #creativeforthepeople #powdermonkeydesign

7 Ways to Find Creative Inspiration

7 Ways to Find Creative Inspiration

7 Ways to Find Creative Inspiration

The situation all creative professionals dread…

This week I have been suffering from a touch of the dreaded creative block. Not – thankfully – the crippling ‘complete and utter’ type that stops you in your creative tracks. But a struggle with one particular creative problem, a design for a flyer. It’s the kind of situation all creative professionals dread, and yet it is inevitable when art is made to order in a commercial setting.
To try and push past this problem, I began working through my methods for finding creative inspiration – and that inspired me to share them with you! Over the years these 7 strategies have helped me out of more than one creative jam, and they definitely helped get my flyer project back on track.

1. Scope out some art

Pretty obvious. But beyond looking at other examples from your own field try looking at examples of other creative disciplines – fine art, fashion, visual merchandising, photography and graphic design can all provide amazing cross-discipline inspiration. No time to head out and hit the galleries? A quick half hour on Pinterest might just do the job.

2. Get back to nature

Not only is nature inspiring for its beauty, but being immersed in a natural environment and taking the time to study what you see there – really see what you are looking at – is an excellent mindfulness technique that can help cut through the pressure of the deadline.

3. Sleep on it

If you can, take a step back from the creative problem you are trying to solve and let it hover at the back of your consciousness while you go about your day. Giving ideas the chance to arrive organically is always a nice way to start the creative process, when time allows. This one is my go-to for all projects!

4. Do something else

Doing something physical like going for a walk, exercising, pulling weeds or cleaning is a great way to clear the creative cobwebs. Just not for too long… because then it becomes procrastination!

5. Blind contour drawings

This is the kind of exercise you do when you take a drawing or painting class, and it’s also a fantastic stress buster
. But drawing something from life using one continuous line, and without looking at your page is also a fantastic way to free your brain and get the creative juices flowing. This is one I did this week while wrestling with creative block, and it’s really interesting to see how the line weight and style changes as I start to relax into it. It was a really useful exercise, and at the end of it I was able to scribble a concept for my flyer on the back.

6. Change up your concepting strategy

Do you prefer to thumbnail on paper? Maybe it’s time to fire up the computer. Mired down in a digital wasteland? Why not break out the pencils? Sometime you just gotta change it up a bit to get things moving, and it could be as simple as switching from a pencil to a felt tip. You never know!

7. Work on another creative project

Working on another project within the same discipline can sometimes move things along. I find nailing another project can be a great boost! But if you find yourself totally blocked, you can try flexing your creative muscles in a totally different field – painting, sculpting, crafting, writing, cooking, singing or playing an instrument – whatever your bag is. But again… not for too long! Set a timer so you don’t fall into the procrastination zone.
When inspiration proves elusive it can leave you chasing your own tail. The lack of ideas can cause so much stress that you end up even further away from the right state of mind for creative thinking. These are my sure-fire ways of battling the block – but what’s your favourite strategy for finding lost inspiration? Let me know in the comments section.
In the meantime – happy creating!

#designneversleeps #graphicdesign #inspo #justcreate #inspiration #creativeblock #blindcontour #creativeforthepeople #powdermonkeydesign

error: Copyright belongs to Powdermonkey Design and/or our commissioning client.