The Power of Typography – 4 Tips For Shaping the Identity of Your Business

The Power of Typography – 4 Tips For Shaping the Identity of Your Business

The Power of Typography – 4 Tips For Shaping the Identity of Your Business

The power of type

Welcome to the captivating world of design, where every visual element plays a pivotal role in shaping your brand’s identity. Today, we’re delving into the captivating realm of typography and its profound impact on your branding journey. Choosing the right fonts is more than just aesthetics – it’s about expressing your brand’s personality, connecting with your audience, and leaving an indelible mark. So, let’s embark on this typographic adventure together!

1. The Essence of Typography in Branding

Typography, the art of arranging type, is an art form that goes beyond mere letters and words. It’s a language in itself, speaking volumes about your brand’s tone, style, and values. Just like the right words can leave a lasting impression, the perfect font has the power to evoke emotions, build trust, and establish a distinctive identity for your business. From bold and modern to elegant and timeless, typography is a creative tool that gives your brand its own voice.

2. Creating Cohesive Branding through Typeface Selection

Consistency is key when it comes to branding, and typography plays a crucial role in creating a unified visual experience. Imagine a world where every brand used the same font – chaos! By thoughtfully selecting a primary and complementary typeface, you create a harmonious brand palette that speaks in one voice across all touchpoints. We take pride in meticulously curating typography that aligns seamlessly with your brand’s essence, ensuring every communication reinforces your unique identity.

3. Evoking Emotions with Typeface Personalities

Typography is an art of expression, where each font carries its own personality. Serif or sans-serif, script or display – each style exudes a distinct vibe which is why we feel it is so important to understand the nuances of typography psychology and how different typefaces evoke emotions. Whether you seek authority, warmth, elegance, or playfulness, we’ll guide you to the perfect font that resonates with your target audience and strengthens your brand message.

4. Readability and User Experience

In the digital age, where attention spans are fleeting, readability is paramount. Clear, legible typography ensures that your message is effortlessly conveyed to your audience, be it on your website, marketing materials, or social media graphics. It’s not just about aesthetics; it’s about providing a seamless user experience that keeps your audience engaged and immersed in your brand story.


Typography is more than just picking pretty fonts; it’s about strategically crafting an immersive brand experience. At Powdermonkey Design, we’re passionate about the art of typography and its profound impact on your branding journey. From choosing the perfect typeface to creating a cohesive visual language, our design wizards are here to bring your brand’s story to life, letter by letter. Join us in unlocking the magic of typography and watch your brand soar to new heights!

Ready to embark on your typographic adventure? Contact us today, and let’s craft a brand identity that speaks volumes in every letter.

Let us be your guide in the world of design.

The Psychology of Colour

The Psychology of Colour

The Psychology of Colour

Web design Adelaide HIlls

Ahoy, small business owners! Are you ready to embark on a transformative branding journey?

At PowderMonkey Design, we have years of experince creating captivating visual experiences that elevate brands to new heights.

Today, we’ll uncover the magic of colors in design, guiding you through a world where hues breathe life into your brand identity and logo. Set sail and discover how the psychology of colors can help your business leave a lasting impression on your audience.

Ignite Passion with Captivating Red:
Picture a vibrant red rose in full bloom. This passionate hue has the power to evoke strong emotions and ignite excitement. When strategically integrated into your branding or logo design, red captures attention and communicates your brand’s energy, passion, and power. It’s a color that speaks volumes, leaving a lasting impression on your audience.

Embrace Intrigue with Enigmatic Magenta:
Imagine a captivating sunset painting the sky with hues of magenta. This mysterious color adds a touch of intrigue to your brand. Magenta blends the energy of red with a hint of spirituality, inviting your audience to embark on a journey of discovery. Incorporating magenta into your branding or logo design creates a sense of fascination and sets your business apart from the competition.

Establish Trust with Serene Blue:
Consider the calm serenity of a tranquil ocean. Blue symbolizes reliability, trust, and stability. By integrating shades of blue into your branding or logo design, you establish a sense of trustworthiness and instill confidence in your audience. Blue acts as a guiding force, providing a tranquil backdrop that reinforces your business’s credibility.

Infuse Vibrancy with Zesty Chartreuse:
Think of the invigorating zest of a burst of citrus fruit. Chartreuse, a lively green hue, injects vibrancy, optimism, and youthful energy into your brand. By incorporating chartreuse into your branding or logo design, you infuse your business with a fresh and vibrant appeal. It sparks curiosity, making your brand memorable and engaging for your target audience.

Radiate Warmth with Sunset Orange:
Imagine the warm embrace of a radiant sunset. Sunset orange embodies warmth, friendliness, and a touch of adventure. By incorporating this inviting hue into your branding or logo design, you create a welcoming atmosphere that resonates with your audience. Sunset orange conveys enthusiasm and leaves a positive impression, fostering connections with your customers.

Unleash Creativity with Regal Violet:
Embrace your business’s creative spirit with the regal charm of violet. This majestic hue sparks imagination and evokes a sense of luxury. By integrating violet into your branding or logo design, you communicate your brand’s sophistication and artistic flair. Violet sets your business apart as a beacon of creativity, captivating your audience and leaving a lasting imprint.

As you navigate the vast sea of branding and logo design, remember that colors hold immense power to shape perceptions and emotions. By partnering with PowderMonkey Design, we’ll collaborate to discover the perfect color palette that aligns with your brand’s personality and values. From the passionate red to the trustworthy blue, each hue plays a crucial role in telling your brand’s story and captivating your target audience.

Smooth sailing on your branding adventures!

#branding #creativeforthepeople #blog #colorpsychology #logodesign #smallbusinessowners #marketing #brandidentity #powdermonkeydesign #graphicdesign

How To Handle Social Media Haters Like a Pro

How To Handle Social Media Haters Like a Pro

How To Handle Social Media Haters Like a Pro

social media management & content creation

The 8 must-have strategies for every social media admin

As a breed, small business owners are really passionate about what they do.

It’s that passion that drives us to put so much of ourselves into our businesses. But it can also drive us crazy the moment we read a negative comment online.

Thanks to social media we have never been more accessible to our audience and that is great, for the most part. But how do we cope when the comments online aren’t so positive?

So many of us see red and move straight into getting defensive, which is understandable – we care so much about our business. But when we let these emotions drive our responses online, we can quickly find ourselves in trouble. Social media moves fast and you need to make sure you keep things positive and stay in control.

To help things run smoothly we always recommend creating a Social Media Management Plan. Not only does this ensure you meet your marketing goals but it allows you to create an action plan for managing negative comments before they happen.

Another really helpful tactic is to assemble your team. Appoint a staff member or members who are in charge of social media management. If you have a larger business you might then assign people from different departments to different types of comment or complaint. This allows the social media manager to escalate complaints to the person best able to deal with them, which helps keep response times to a minimum.

So, where to start? Read on for our 8 top tips for handling social media haters! Then check out our downloadable Planner to start crafting responses to – and creating opportunities from – negative comments.

1. Don’t delete or ignore the comment

It may seem like a good idea but the issue won’t go away when the comment does. Removing a negative comment takes away that person’s ‘voice’ and can create further bad feeling.

Acknowledging a negative post helps avoid disgruntled users doubling-down on the negative comments, calling you out publicly or taking their angst to another platform where you have no control over the narrative.

There are exceptions to this rule, however. Extremely inappropriate or offensive comments. Harassment or trolling – even after you have worked to disarm the situation. In such cases you may report the behaviour where possible, delete the comment and then block the user from your page.


2. Do respond as quickly as you can

You want to get on top of negative comments as quickly as you can. People love interacting in the comments section and if left unattended for too long you may find things start to snow ball. Always make your initial response public, this will help show others you are listening and dedicated to finding a resolution. As soon as possible, you can take the conversation offline and continue to resolve things privately.


3. Don’t panic or let negative comments scare you

Remember, this isn’t the end of the world, this is an opportunity that you can embrace. It’s the perfect way of learning what your customers need, want and expect from you so try to roll with it! Take whatever feedback you can get and most importantly, act on it.


4. Do keep your responses calm and sincere

Use your active listening so that you can understand the root of the issues and empathise with the user’s point of view. They clearly went to the trouble of making the comment so it’s important you follow through on your end and mean it. Always thank them for expressing their feelings and giving you an opportunity to find a resolution.

It’s also worth thinking about your brand when crafting a response to online comments. The ‘tone’ you use – as well as things like whether you use emojis, or whether you sign your response are all part of your branding, so they need to be considered, consistent and audience-appropriate.


5. Don’t give a generic response or an excuse

We want to make the person feel heard and understood in the situation. Generic responses may come off as insincere and lead to further mistrust of your brand, so be sure to make your responses feel personal (but still professional).

If you find posting about a particular topic or product tends to trigger the same old comments, you may find it useful to script some basic responses before the post goes live. Just make sure these are structured in a way that makes them easily to personalise or adapt as needed. Then you can feel cool, calm and on top of the situation – which is always a plus! To learn more about how to script responses, download our Social Media Response Planner.

Even though you may be in the right, excuses can be perceived as you explaining away the complaint or making it invalid. Customers won’t buy it and it can hurt your brand. And if there does happen to be some truth to the comment that’s been posted – now’s the time to own your part in the situation! A polite apology and an assurance that you will contact the user privately to resolve the problem can go a long way.


6. Do take the opportunity to give yourself a plug – if it’s there!

When life gives you lemons, you make lemonade, right? Well the same goes for negative comments on social media. If someone is expressing doubts about your product or service, now’s the time to clear those doubts up by mentioning some of the relevant features or benefits. Just remember to keep it friendly and light – time to fire up that active listening again!


7. Do follow through

So you’ve got through the tough conversation, apologised and explained what steps you are going to take to resolve the issue. It’s really important that you don’t drop the ball here. When dealing with a genuine complaint, make sure you follow through until the issue is truly resolved.


8. Don’t forget about the good comments

Always take the time to acknowledge the positive comments you receive too. A like, a smiley face or a quick thank you comment can go such a long way. All relationships need nurturing and this a fantastic way to look after those followers who are engaged and positive about your brand.

Plus, responding to comments is an excellent way to help your post’s organic reach on social media.


At the end of the day, social media has brought businesses closer than ever to their customers – past, present and future. The real trick is to see this closeness as an opportunity rather than a threat.


#hatersgonnahate #yougotthis #socialmediamanagement #socialmediastrategy #smallbusiness #microbusiness #businessstrategy #smallbusinessmarketing #creativeforthepeople #powdermonkeydesign

Your Ultimate Branding Checklist

Your Ultimate Branding Checklist

Your Ultimate Branding Checklist

Your Ultimate Branding Checklist

A step-by-step guide for small business startups

If you’re starting up a small business, I know you’ve got a lot on your plate right now. And you probably have a lot of money going out and not much coming in yet.

It’s a hectic time, and I am guessing branding is one of the many things on your to do list. Maybe it’s near the bottom because it seems less urgent than other tasks. Maybe it’s even been tossed in the too hard basket because you don’t know where to start.

Branding can be a huge exercise, involving applying design and marketing expertise to every layer of the public face of your business.

But for those of us starting lean and keen, it can also be a case of knowing what’s essential, and what’s nice to have. What to do now, and what to roll out later. What you can DIY – and when it’s best to call in the professionals.

Follow the steps in my Ultimate Branding Checklist to get your business ready and raring to go! I have also created a downloadable version, which you can use to mark off your progress and record important info about your brand.

1. First, you need a logo

The good news is – step 1 is one of the most fun ones on the list! But it’s also the one where you really need to do some soul searching when it comes to DIY.

If you choose to design yourself (or have your niece who’s learning Photoshop in school do it) you need to make sure not only that you have those mad design skills, but also a good understanding of how the technical side of print and web graphics works. It’s why I would say that if you hire a professional for any part of your branding process, it should be your logo.

A professional graphic designer will be able to provide your logo in a range of file formats, resolutions and colourspaces, to suit the full range of print and digital applications. This will save you having to spend money down the track having your logo re-drawn so it can be printed properly. It will also save you from having your logo look dodgy on things when you use it – think pixellation, weird cropping, or an annoying white box around it when you’d rather have a coloured background.

If you can afford it, you should also consider having your logo designer create a style guide for your brand. A well designed style guide specifies typefaces, colour palettes and graphic elements as well as alternate versions of your logo. It’s an investment that keeps on giving, especially if you plan to do your own marketing in-house.

A good logo design should be one of the first things you do when starting up a business. Partly because logos can be a pain to change down the track. That’s not to say it can’t be done, but if you have built any sort of brand recognition amongst your customers, a drastic change can be damaging.

But apart from that – you will be surprised at how often that pesky old logo keeps turning up on old forms, online directories and other people’s websites! Getting a professional looking logo right from the get-go means you can then start using it in all your branding and marketing activities as you roll them out.

2. Set up a profile on Google My Business

This one is definitely an essential – and has the added bonus of being an easy and totally free essential! Whoop whoop!

Having a Google My Business profile means that when someone googles your business name – as well as any relevant results Google returns – they see a dedicated listing for your business. The listing includes all of the info you add to your GMB profile, and can include photos, posts, opening times, offers and reviews from your customers.

This is a fantastic boon for businesses who are not yet at the stage where they can afford a dedicated website, as it allows you to get an online presence for free. But it is also a must for businesses who do have a website, as a GMB profile helps immensely with search engine optimisation – that is, getting your website to rank higher on Google searches. It also allows people to call or message you with a single click from their mobile, and contains a bunch of other great features that make for a perfect intro to online for small businesses.

3. Set up a Facebook Business Page

Facebook Business Pages are another free resource that your small business should definitely be tapping. Not really a social media kind of person? Well you are now.

In 2018 Sensis reported that 79% of Aussies were social media users, and of that group 94% used Facebook. It’s an audience that just can’t be ignored. But having a Business Page on the platform is not only useful for the ‘follow and like’ stuff, but it is also another great way for businesses without a website to create a legitimate web presence, and for those who do to improve their search engine rankings.

Creating a page is fairly simple, but make sure you create quality graphics for your profile icon and cover image that are consistent with the rest of your branding. Taking the time to write some good copy for the ‘About’ section is also a great idea. It’s an opportunity to describe what you so and to sell your business to your potential customers.

Oh – and make sure you post something, at least every now and then. Even if you are not ready or able to launch into a planned, goals-driven social media marketing campaign yet. Posting something relevant from time to time helps to let people stopping by via the search engines know that your page is current and you are open for business.

4. Business cards – they’re still a thing!

OK, so most of us aren’t meeting face-to-face at the moment, but the time will come again. Be prepared for that time with a snazzy business card.

It’s amazing how enduring the humble business card has been in this digital age. They are used extensively in networking and business-to-business situations. They are fabulous for jotting down appointment times in service-based industries. But if you design your card cleverly, it can also economically double as signage, packaging or a marketing tool.

Whether you decide to go with a pro or DIY, the options for business card design are almost endless. If you do need to DIY, this is one of the times when you will be glad you got a good quality designer to create your logo. Perfect logo artwork makes using online templates much less frustrating, and ensures the end result is flawless. And yeah, I say this a lot, but don’t forget to keep your cards consistent with everything else to be sure your branding is on point.

5. Industry-based essentials

Depending on your industry, there are a couple of extra essentials you need to take care of at this point.

If you produce a product, now is the time to design your packaging. Packaging can form a significant part of the cost per unit, especially for luxury brands who use high-end materials, printing and finishing techniques to package their products.

For start ups, however, packaging is often something created on the office printer and assembled at the kitchen table.

Packaging is necessary in the sense that the product needs to be wrapped or contained. But it is also an essential source of information about the product and your business, as well as a huge marketing opportunity.

So much of the decision making when buying rests on the visual appeal of the product. This doesn’t mean that it can’t be done well on a shoestring, and it’s another moment when a little bit of professional graphic design can go a long way.

For example, investing in a professionally designed template that you can adapt and print yourself is one great way to get home-made labels that look the biz. Or having a designer create your logo and a branding style guide which you can follow to DIY packaging glory. A good packaging designer should be able to put their knowledge of print and production to work for you, so you get a solution tailored to your product and budget.

The other industry-based essential is for those who have a shopfront. You’re gonna need signage. And you are definitely going to need a professional for this one.

Sign writers are amazing professionals whose focus is the creation and installation of signage. Their knowledge covers a huge range of materials, construction and printing techniques. A good sign writer can provide advice as to what signage you might need, as well as any hoops you may have to jump through with regard to council permits, etc.

Design work can either be done by your graphic designer or the signwriter themselves – but it will definitely need a bit of professional know-how. When briefing your sign writer, make sure they are aware of any existing branding you have in place, such as business cards, so that they can utilise similar colours and typefaces where possible.

6. Get a domain name

There’s no need to wait until you are ready to build a website. Buying a domain name as part of the process of setting up your business allows you to make sure you own the most relevant one right from the start.

Domain names need to be paid for by the year but are cheap and simple to register – the hardest thing is coming up with the perfect one! There are tonnes of registrars out there to choose from, just check out the web to find the one you like best. Or drop Powdermonkey Design a line – I’d be more than happy to help.

Another great advantage to having your own domain name is it means you can create your own, vastly more professional, email address @yourdomain.

This is often done when setting up a website, because you get email hosting with most web hosting plans. But if you are still a long way off from having your own website, it is well worth looking into email hosting plans. In fact, if you have a Microsoft 365 Business Plan, you will have email hosting already available to you. Having a custom email address is a branding must, and will give your business a huge aura of legitimacy and trust.

7. Create an email signature

It’s a sneaky little thing that can have a big impact on your branding. The email signature. It’s an opportunity to add another layer of professionalism and legitimacy to your business. It can also be a chance to spruik your website and social profiles by providing links directly to them.

Setting up your own email signature is quick and easy. The main thing to know is that signatures created within your email client are going to display differently from device to device. Some might show the signature larger; some smaller. Missing images are common, either because of broken links or users opting to block them in their settings.

When designing your own signature, ensure that all of the text elements of the signature are actually text. Don’t be tempted to create a JPEG that includes your name and all your contact details – when this image fails to download, your correspondents will be left wondering who just emailed them.

Another useful tip is to pick a common typeface for your signature. Like one of the ones that shipped with your computer when it was brand new. This will help make sure that for most users your signature is appearing as intended.

An alternative to the DIY email signature is to purchase an HTML signature. Just like a website, these signatures contain code that provides the device receiving the email with instructions on how to render the visual aspects. This means your signature gets to the other end looking just the way you want it. A professionally designed HTML email signature is a nice thing to add-on when you are having your logo done. But a DIY version does a great job when you are starting out lean, as long as you design it with care.

8. It’s website time!

Finally the big kahuna. The website all of your own. A website is definitely a business branding essential, but it is also one that involves some outlay of time and / or money. Which is why it is all the way down here at number 8.

By utilising free options like Google My Business and Facebook Business Pages, startups can begin trading without this outlay. This means more time to develop your products and services, decide on what you need from a website, and to establish cash flow.

If you are running an ecommerce business, a website of your own might become more of a priority than it is for others. But you may still choose to start up with as little outlay as possible by leveraging online selling platforms like Ebay or Etsy.

There are so many options when it comes to getting a website. The choices run the whole gamut from freebie website builders that come with your hosting, to hiring a developer to create a completely bespoke site. Choosing the best web design solution comes down to assessing your own skill level and the amount of time you have available to do it. Then weighing this up against your budget. If you need a bit of a hand with planning your website, I have put together a nifty checklist and downloadable Website Planner to help.

You can create a DIY website pretty cheaply, but you will need to set aside a lot of time. Both for initial design and for regular maintenance going forward. There are some really slick DIY web building apps out there that offer ease of use and cool templates, but you will pay a premium for them. This can be well worth it, however, if you need to make a lot of content changes to your site and want to keep things as nimble as possible.

Even professional website design covers a lot of ground. You can choose from marketing experts who create sites with a focus on SEO and traffic. Graphic designers who place an emphasis on the look of the site and the user experience. Developers who are masters of functionality, security and all things back-end. Like any big purchase, it’s just a case of working out what is most important to you and your business.

Building a brand takes time. By keeping it front of mind, even when you first start out, it can end up being one of the most valuable assets your business has.

#branding #branddesign #logodesign #webdesign #websitedesign #signwriting #graphicdesign #smallbusiness #microbusinesslegend #microbuisness #startup #entrepreneur #creativeforthepeople #powdermonkeydesign

Your Ultimate Website Checklist

Your Ultimate Website Checklist

Your Ultimate Website Checklist

Everything you need to do or delegate to get your new website up and running

There is absolutely no doubt about it anymore – if you’re running a business it needs an online presence.

In Australia, Internet use is pretty much ubiquitous. Consumers use the web not only to find products and services, but also to research, compare, and ultimately make decisions about who they will buy from. And with COVID-19 forcing everyone indoors, we will be living more and more in the digital space.

So you need to be seen in this digital landscape. But the process of generating this online presence can seem slightly mysterious. The myriad of different options can be confusing. And the whole thing can easily get shelved in the day-to-day of running a small business.

However, with the pandemic slowing many businesses to a standstill, there has never been a better time to work on you business, rather than in it. Creating and perfecting your online presence is an ideal way to tackle the downturn.

To help cut through all this noise, I have put together a checklist that covers everything you need to consider, plan and do to get your business online and in front of the masses. Use it together with my downloadable Ultimate Website Planner to create your own tailored online strategy.

1. The first step is to strategise.

Define your goals, and everything else will flow from there. Work out exactly what you need your online presence to achieve – now and going forward. Completing a formal marketing strategy is a great way to drill down into this, and there are a bunch of great templates available online that make it really easy.

2. Do you need a site? Or can it wait?

In a perfect world, every small business would have its own website. But when you’re starting out, the budget is often tight and there are a million potential demands on your cashflow. A great way to tackle this problem is to plan a staged approach to online – starting with free options like Facebook and Google My Business. Depending on what you need your web presence to achieve, these platforms can be fantastic ways to show your face online whilst planning and budgeting for a dedicated site of your own.

3. Buy a domain name.

Purchase your domain name early – they are cheap to buy and getting the right one is important. A good domain name should be short, relevant, easy to spell and also to type. Consider adding keywords or your location to help you get found in search results. Decide which top level domain is best for you – .com, – or something completely different. Buying a domain name well before you plan to build a website is a perfectly legitimate strategy. Not only does this ensure you snag the perfect name, but it prevents others from snapping it up in the meantime.

4. Planning – ask yourself some questions.

So you already know what you want your site to do. But assessing things like your budget and how much time you are able to allocate will help you decide on the best solution for creating the site. Also – taking the time to think about the details now will mean you have all the answers when it comes to briefing a professional designer or developer.

Plan not just for the short term, but consider how your site might evolve over time. Websites are easily adaptable, and you can use this flexibility to grow your site with an expanding business, or to deal with short term cash flow by having your site built in stages. Download my nifty Ultimate Website Planner to help you really nail the planning phase of your site.

5. Consider branding.

Ideally, your identity should be in place before you design your site. If you don’t have the budget for a professional rebrand or logo design, carefully consider colours, typefaces and other graphic elements. Cross reference with any existing marketing material you have (like your business card) to make sure they are looking consistent. Check out my 4 rules for small business branding – there’s some great tips in there for branding on a budget.

6. Get hosting sorted.

There are plenty of options out there – research and find the one that suits your budget and needs. Many DIY website builders offer hosting as part of their fees, and some web designers (including Powdermonkey Design) also offer design packages that include hosting.

7. Content creation.

What does you website need to say? How does this content need to be divided up into sections or pages? What images need to go on the site? Either create this content yourself or consider hiring a professional copywriter or photographer to do it.

If you choose to DIY though, find yourself a trusty editor. Make sure you get a second pair of eyes on your copy to check for spelling or grammatical errors, which are notoriously hard to spot in your own work. If you are using your own photos, be brutally honest with yourself – are they well lit, well composed and of good resolution? If the answer is ‘no’, it might be worth hiring a web designer who is also skilled at photo re-touching to give your images a bit of a lift (hint: I know someone!) Another great option is purchasing stock images, or downloading free ones from Pixabay or Unsplash.

Obviously, knocking off someone else’s images and copy from elsewhere on the ‘net is a big no-no!

8. Design & build.

DIY or hiring a professional? Web designer or web developer? When opting to DIY, consider the time involved as well as any ongoing fees. Another thing to think about is the possibility of a total rebuild if you later decide to hand over to a professional, and how this will work. For example, if you choose to create your own website with WordPress it’s easy to hand it over to a professional designer when the time comes. But when using DIY package builders such as Wix this can be trickier.

Also – If you get your site professionally designed but plan to add content yourself, consider the platform your designer is using. Can they provide a solution that allows for simple edits, and do they provide any training or support you might need?

9. What else do I need?

Last but not least, it’s time to think about the little extras that go along with a website, such as an SSL certificate, security, email accounts, updates and backups. Will your web designer be sorting these out for you, or do you need to organise them yourself?

Taking the time to check all the boxes when it comes to website planning can help you to decide on the best solution for creating your site. But it can also help keep costs down when paying a professional to design your site, or to save time and heartache if you opt to build it in-house. Either way, you will have a web presence that is optimised for when you are now, and where you plan to be in the future.


#workingon #webdesign #hosting #domainname #smallbusiness #onlinebusiness #entrepreneur #microbusinesslegends #creativeforthepeople #powdermonkeydesign

Do I Need to Trademark My Brand?

Do I Need to Trademark My Brand?

Do I Need to Trademark My Brand?

It’s a question many people ask themselves when they are starting a new business – “do I need to trade mark my business name or logo?”

The short answer is no; you don’t.

But SHOULD you trade mark your logo or business name? The answer to that one is a bit trickier.

Trademarking vs. Registering a Business Name

Before we take a deep dive into that, I’m going to clear up one aspect of the whole trade marking thing that sometimes comes up when I’m working with start ups. Registering your business name isn’t the same as trade marking your business name. In order to do business in Australia you need to first apply for an ABN (Australian Business Number). Then register your business name with the Australian Securities and Investments Commission. You don’t need to register your business name if you want to trade under your own name, but you still need an ABN.

This registration with ASIC is really just a case of registering to trade – letting them know you’re there and you’re legit. It doesn’t provide you with any ownership or protection of your name (or your logo). And it doesn’t guarantee that you aren’t infringing on someone else’s trade marked business name.

When you trade mark your business name or logo (or another aspect of your business) you obtain the exclusive legal right to use it. Registration of trade marks is done through IP Australia and involves an application process. There is also a fee for each business class you wish to register your trade mark in. Their website is full of great info and also has a search feature so you can check whether the thing you want to trade mark has already been trade marked.

To Trademark or Not To Trademark?

Which brings us right on back to the question of whether or not a small business should trademark their name or logo.

There are a few things to consider. Top of the list when starting a business is usually money. According to ASIC, it costs roughly $250 to apply for a trade mark. And that fee applies for each class of business you wish to register your trade mark in. Plus if your application is rejected for any reason, these fees are not refundable. So there’s a very real chance you could be laying out some serious dosh to make your trade mark happen. Especially if you need to go through the process more than once.

For most new small businesses every dollar counts and every spend needs to be on something essential. And whether or not a trade mark is essential is going to depend on your circumstances.

Give some thought to what the chances are of someone ripping off the IP you wish to trademark, and what the impact to your business would be if they did. Are you trading under your own name? It’s probably unlikely someone else in your industry will copy your logotype. Does your business only operate in a small local area? Perhaps this means your competition is limited and a clash of interests is unlikely? Do you feel that if someone was to start using the same name or a similar logo that it would be a deal breaker for your business? Or do you think you could recover from a re-badge pretty easily?


Think Timing…

Trade marking might also be something you want to do but that you decide can wait until you reach other business goals or milestones. Perhaps this can be worked into your business plan as something you do when cash flow allows. Or when you feel your brand has started to gain some traction and become valuable enough to trade mark.

Whether or not you decide to trade mark your business name, it is well worth checking before you start your business to see if the name you want is already trade marked. Just in case you are inadvertently treading on someone else’s toes! It’s also a great idea to check up on any domain names you might be after at the same time. Although bear in mind registering a domain name doesn’t give you any rights to use a certain business name either. That way you know you have a clear path to the identity you want for your new business, and won’t have to spend time or money repairing any branding mistakes down the road.

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